First, some numbers: Facebook is 500 million members worldwide, 20 million in France, including 10 million who spend on average 55 minutes per day. USA, 25% of internet traffic is through Facebook. Today there are more messages that are exchanged through social networks (Facebook and others) that e-mails.
Moreover, the profile of users has evolved, Facebook is no longer just a haven for teenagers, he now receives a much larger population.
It is logical to think that necessarily in that mass, there are many your customers or members (or people likely to become) and Facebook is an ideal way to communicate with them, you do know and appreciate, and create a real exchange to improve the quality of your services or your products. Obviously, we must take this media as a channel again, it should not be the only and its use must be part of a coherent logic. One should not bet everything on this tool, but the best use of the test. It takes some time to find the right tone, to create the link.
Finally a few points to note:
1 / It is possible to create specific applications integrated into your Facebook page, they appear in the tabs and allow you, for example, introduce your business (products or services) to conduct a survey or a survey-satisfaction, etc..
2 / If you create a page-enterprises (fan page), the privacy of your "fans" (the term force as opposed to "Friends") is preserved, you can not have access to elements that they publish on their wall. We're on Facebook, but it does not mix at all, and the professional staff are treated differently.
3 / Do not forget your identity. Like any communication medium, we must find Facebook graphics and visuals that make up your brand.
If you want to know more or respond, please, let's exchange!
0 comments:
Post a Comment